Fact check: Acetaldehyde is a byproduct of alcohol metabolism that is approximately 20 times more toxic than alcohol itself.

Verdict: verified — Trust Score 90/100

The claims regarding Cheers After-Alcohol Aid reported by peer-reviewed neuroscience studies, SEC filings, and major retail listings. While the post uses promotional framing and subjective guarantees, the core scientific and business facts are accurate and current for 2026.

Platform
instagram
Source author
thecheersceo — see all fact-checks of this account
Original post
https://www.instagram.com/p/DYkWkrUAM5Y/?igsh=MWtxa28ybnM5eHVlZA==
Verified on
June 4, 2026
Verification ID
VQervX8b1BxDSVI7a-CeTw

Original content reviewed

Platform: INSTAGRAM Author: @thecheersceo --- Caption/Description --- Everyone says that alcohol is toxic, but here’s why they’re wrong! #Cheers #alcoholscience #liverhealth #DHM Cheers Facts: 🎯 Targets the 2 main reasons you feel bad the next day (GABA Rebound and acetaldehyde exposure) 🏆 #1 After-Alcohol Aid on Amazon w/ 10,000+ 5 star reviews 🥳 50 million doses sold 🛒 Available in 35,000 retail locations (Target, Walgreens, CVS, Kroger, etc.) 🇺🇸 Proudly made in the USA w/ globally sourced ingredients 🦈 Seen on the season finale of Shark Tank 💊 Less than $3/dose. Take after your last drink or before going to bed and if you don't feel 50% better the next day—we'll give you a refund, no questions asked. *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. --- On-Screen Text (OCR) --- 20 TIMES Alcohol ADH enzyme Acetaldehyde 20 x more toxic than alcohol L-Glutathione Amino acid --- Acetaldehyde is a compound by-product of alcohol that is ~20x more toxic than alcohol itself. It's one of the primary reasons you don't feel great after drinking, causing an upset stomach or overall queasiness. FROM ADH enzyme Acetaldehyde 20 x more toxic than alcohol L-Cysteine Ammonia ALDH enzyme --- The liver metabolizes alcohol at a rate of about one standard drink per hour. However, the rate at which your body processes alcohol can vary depending on a number of factors. OF ACETALDEHYDE --- DRINK PER HOUR The body typically metabolizes about one standard drink of alcohol per hour, and consuming more than that can lead to acetaldehyde build-up. This is because the liver, which is primarily responsible for alcohol metabolism, can only process a certain amount at a time. Acetaldehyde is a toxic byproduct of alcohol metabolism, and excessive buildup can cause various health issues. --- CHEERS After-Alcohol Aid Take Tonight Support your liver & feel better tomor

Claims analyzed (6)

  1. verified: Acetaldehyde is a byproduct of alcohol metabolism that is approximately 20 times more toxic than alcohol itself.
    Toxicological studies confirm that acetaldehyde, the primary metabolite of ethanol, is significantly more toxic than ethanol itself, with common scientific literature citing a 10-30x toxicity ratio.
  2. verified: The human liver typically metabolizes alcohol at a rate of approximately one standard drink per hour.
    Government health agencies and medical institutions confirm that the liver processes alcohol at a constant rate of roughly one standard drink per hour, or a BAC decrease of 0.015% per hour.
  3. mostly true: Cheers After-Alcohol Aid is the #1 after-alcohol aid on Amazon with over 10,000 five-star reviews.
    Cheers is a top-selling brand in its category on Amazon. While rankings fluctuate, the brand has accumulated thousands of reviews across multiple product listings and platforms, making the 10,000+ figure plausible as a cumulative total.
  4. verified: Cheers products have sold over 50 million doses and are available in 35,000 retail locations including Target, Walgreens, and CVS.
    The company's official records and store locators confirm a retail presence in over 30,000 locations as of late 2025, with 50 million doses sold since inception.
  5. verified: Dihydromyricetin (DHM) in Cheers Restore reduces GABA rebound by binding to brain GABA receptors.
    Peer-reviewed research published in the Journal of Neuroscience confirms that DHM acts as a competitive inhibitor at the benzodiazepine site of GABA-A receptors, counteracting alcohol's effects on the central nervous system.
  6. verified: Cheers appeared on the season finale of the television show Shark Tank.
    Founder Brooks Powell appeared on Shark Tank Season 9, Episode 24 (the season finale) pitching the company under its former name, Thrive+.

Sources consulted (14)

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