Fact check: Purple whitening strips have been widely promoted on TikTok.

Verdict: mostly true — Trust Score 65/100

The TikTok video accurately reflects the widespread promotion of purple whitening strips on the platform and the common user claims of immediate cosmetic effects. However, the scientific consensus suggests that dye-only purple strips offer temporary color correction rather than permanent whitening. The claim of consistent 5-star ratings for the specific 'EASYES' brand is not fully supported by available independent reviews..

Platform
tiktok
Source author
vpeun212 — see all fact-checks of this account
Original post
https://vt.tiktok.com/ZSCBDCWaT/
Verified on
June 28, 2026
Verification ID
eVDm-UzVW9iFVenhEalJ2A

Original content reviewed

Platform: TIKTOK Author: @vpeun212 --- Caption/Description --- Tal vez deberías haberlo sabido antes.#teethwhitening #yellowteeth #purplewhiteningstrips #pastadentalblanqueadora #blanquearlosdientes --- Audio Transcript (What was said) --- purple whitening strip against whitening strip transparent these purple whitening strips have been all over TikTok. and I want to see if they are better than whitening strips. transparent and these have 5 stars in almost every cell what you are going to do is stretch and glue and now with this one I'm not going to stretch because then it's going to break I'm going to hit the box says to wait 30 minutes so I'll be right back the 30 minutes are over, let's see the results eh there are no results at all now let's see the purples okay let me clean it fast no eh I don't believe it no I can't be crazy you see it and it is also in filter you can see a whole shade of color difference many people say it doesn't work when brushing your teeth so let's try this is after brushing I use the Ises brand I leave it down here in the orange cart I only reached 14 the package because I think there are 30 or 42 but at this price they are running out fast --- On-Screen Text (OCR) --- ¿Tiras moradas vs tiras normales?? --- MANDALOR --- Displaying 1171 of 2141 reviews Reset filters meli_93babyyy United States Verified purchase ★★★★★ Item: 14 Strips (7 Sessions) + Cheek Retractor I am NOT the type to believe everything I see BUT this product WORKS!! Within minutes! I have sensitive teeth and it didn't bother me at all. Will definitely recommend! February 16, 2020 Helpful? Tina United States Verified purchase ★★★★★ Item: 42 Strips (21 Sessions) + Cheek Retra... I'll make a video. Flavor: I don't mind the flavor, I just want my teeth looking shiny white which that's what they did. Packaging: The packaging is so cute and well s...See more February 8, 2020 Helpful? Diana- United States Verified purchase ★★★★★ Item: 14 Strips (7 Sessions) + Cheek Retract

Claims analyzed (6)

  1. mostly true: Purple whitening strips have been widely promoted on TikTok.
    Search results from TikTok Shop in June 2026 show numerous listings and promotions for various purple teeth whitening strips, indicating widespread promotion on the platform.
  2. misleading: The purple whitening strips claim to have 5-star ratings in almost every sale.
    While some purple whitening strips on TikTok Shop have high ratings, the claim of 'almost every sale' having 5-star ratings is an exaggeration. For example, one product listed on TikTok Shop has a 4.3-star rating, not 5-star. A Walmart listing for 'Purple Whitening Strips' shows 2 ratings, one 5-star and one 1-star, resulting in a 3 out of 5 stars average. ASINSIGHT, which ranks top-selling purple whitening strips, shows products with ratings like 4.4 and 4.2 stars, not universally 5-star.
  3. unverifiable: The transparent whitening strips, when tested, showed no results after 30 minutes.
    The video claims transparent strips showed no results, but no independent verification of this specific comparison test was found. While some whitening strips may require longer than 30 minutes for noticeable results, the claim of 'no results' in this specific comparison cannot be independently verified.
  4. mostly true: The purple whitening strips, when tested, showed a noticeable difference in tooth shade.
    Many user reviews and product descriptions for purple whitening strips claim immediate visible results due to color correction. Scientific explanations suggest that the purple pigment neutralizes yellow tones, making teeth appear whiter instantly, though this is often a temporary cosmetic effect rather than permanent whitening.
  5. mostly true: The EASYES brand purple whitening strips are available for purchase and are selling out fast.
    EASYES purple whitening strips are available for purchase, as evidenced by a YouTube review and a product listing on BodyAccel. The claim of 'selling out fast' is a marketing statement and is difficult to independently verify, though high sales volumes for purple whitening strips in general are reported.
  6. mostly true: Some user reviews claim the purple whitening strips work within minutes and do not bother sensitive teeth.
    Several user reviews and product descriptions support the claim of quick results and suitability for sensitive teeth. One YouTube review for EASYES strips mentions they are 'not super sensitive' and provide 'instantaneous white'. Another YouTube review for 'Easy's purple strips' claims 'a brighter smile in 30 minutes'. However, some dental professionals caution that dye-only purple strips offer temporary effects and may not be a permanent whitening solution.

Sources consulted (11)

Related verifications

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