Fact check: Conor McGregor sold Proper No. Twelve Irish Whiskey for $600 million.

Verdict: mostly true — Trust Score 90/100

The claims reported by Forbes, The Irish Times, and Apple's official press releases. While the figures for Mint Mobile ($1.35B), Rhode ($1B), and Vitamin Water ($100M) are precise, the Beats by Dre sale was officially $3 billion rather than $3.2 billion, and the McGregor figure represents the total brand valuation rather than his personal take-home pay.

mostly true verification card — Trust Score 90/100
Platform
instagram
Source author
themakeshiftproject — see all fact-checks of this account
Original post
https://www.instagram.com/reel/DYCmR8KRyBC/?igsh=bDZxMm11ZTBjY3Ft
Verified on
May 7, 2026
Verification ID
oK8tXoqa-YGr8ZMcbUBmaQ

Original content reviewed

Platform: INSTAGRAM Author: @themakeshiftproject --- Caption/Description --- How Much Money Did These Celebs Sell Companies For? --- Audio Transcript (What was said) --- How much money did these celebrities sell their companies for? Great question. Conor McGregor and Proper 12. That's his whiskey slash bourbon brand. It's whiskey. It's Irish whiskey. Yes, it's Irish whiskey. I'm gonna say he sold it for $400 million. He sold it for even more than that, Zach. There's no way. He sold it for $600 million. The notorious one. Good for him. It's just the notorious. Okay, I didn't know that. How much did Ryan Reynolds sell his portion of Mint Mobile for? I think Ryan Reynolds. Hi, I'm Ryan Reynolds. It's secretly super rich. I agree completely. Mint Mobile, I'm gonna say half a billion dollars. He sold it for $1.35 billion. Ryan Reynolds never has to act again in his life. Apparently he's a billionaire. Like low key. Not low key anymore. He's got so many companies. How much did Dr. Dre sell Beats for? I think Beats is gonna be a multi-billion dollar company. So I'm gonna say like $3 billion he sold it for. That was a great guess. $3.2 billion. Do you think he's made more money in that or producing? Absolutely Beats. Definitely Beats. How much did Hailey Bieber sell RODE for? Which was her makeup brand she just recently sold. I don't know how much that actually goes for, but I think she probably did pretty well. Let's say $200 million. She sold it for $1 billion. The world's just not fair. People are just throwing billions out there. She never has to do anything again. And then the last one, how much did 50 Cent sell his portion of vitamin water for? Vitamin water. Didn't know that he was involved in that. He's involved in a lot of things that we did not know about. Pretty much, yeah. I'm gonna say $800 million. Why not? Let's have a date. No, it's not that much. That's the least amount he sold. $50 million. He did sell it for $100 million though. Okay. Still very good.

Claims analyzed (5)

  1. mostly true: Conor McGregor sold Proper No. Twelve Irish Whiskey for $600 million.
    The brand was acquired by Proximo Spirits in 2021 in a deal valued at up to $600 million. McGregor himself reportedly received between $100 million and $130 million for his stake.
  2. verified: Ryan Reynolds sold his portion of Mint Mobile for $1.35 billion.
    T-Mobile acquired Mint Mobile's parent company, Ka'ena Corp, in a deal worth up to $1.35 billion in March 2023.
  3. misleading: Dr. Dre sold Beats by Dre for $3.2 billion.
    The final acquisition price paid by Apple in 2014 was $3 billion ($2.6B cash and $400M stock). The $3.2 billion figure was an initial reported valuation that was later adjusted downward.
  4. verified: Hailey Bieber sold her makeup brand Rhode for $1 billion.
    In May 2025, Hailey Bieber sold her skincare and cosmetics brand Rhode to e.l.f. Beauty in a deal valued at $1 billion.
  5. verified: 50 Cent sold his portion of Vitamin Water for $100 million.
    While Coca-Cola bought the parent company Glaceau for $4.1 billion in 2007, 50 Cent's minority stake (approx 2.5%) netted him roughly $100 million.

Sources consulted (4)

Related verifications

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